A premium digital home for a private hair-extension studio.

S | Luxury Locks needed a credible home beyond social media—one that could explain the service clearly and turn interest into informed enquiries.

Visit the live website

S Luxury Locks website homepage — S | Luxury Locks · Digital experience

INDUSTRY

Beauty & hair extensions

SCOPE

Strategy, copy, design & Framer development

INDICATIVE PROJECT VALUE

A$4,000

YEAR

2026

Indicative value for a comparable project scope—not a statement of the client’s actual fee.

THE TRANSFORMATION

From social-first
to site-led.

This is an experience comparison—not a screenshot of a previous website. It shows the shift from information living across messages and social posts to one structured destination.

BEFORE / SOCIAL-FIRST JOURNEY“How much?”
“What do I book?”
“How does it work?”

Essential information was answered repeatedly through messages and scattered content.

AFTER / ONE CLEAR WEBSITE JOURNEY

DRAG TO COMPAREStrategy · Structure · Responsive build

THE CHALLENGE

Turning social interest into informed enquiries.

The studio had strong visual work and a personal service, but potential clients still needed to message for the basics. The website had to explain extensions, pricing and maintenance without losing the warmth of the private salon experience.

THE SOLUTION

A calm, premium path from questions to booking.

I shaped the positioning, complete website copy and responsive experience around the questions a first-time extension client actually asks. Services, pricing, aftercare and salon details all lead naturally towards a detailed enquiry.

VISUAL DIRECTION